YOU'VE COME TO THE RIGHT PLACE

I've got the answers - to your frequently asked questions!

Here are a few of the things people usually want to know before we start working together. If you can’t find what you’re looking for, just send me an email – I'm always happy to chat.

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BRANDING

  • Branding is so much more than a logo.

    Depending on the package you choose, we might work on your logo suite, typography, colour palette, brand personality, imagery direction, graphic elements, patterns and the little details that make your brand feel like you.

    My bigger branding projects are brought together in a Brand Playbook – your go-to guide for using your new brand consistently and confidently.

    The goal isn't just to give you a spiffy logo. It's to create a visual identity that feels right, connects with your people and gives your business room to grow.

  • Not necessarily!

    If your existing brand has a solid foundation but feels a little tired, inconsistent or like it has outgrown you, we can look at what needs to be refreshed rather than starting from scratch.

    That's where a brand refresh or a more focused design project can be a great option.

    Not sure what you actually need? That's what our first convo is for 😉

  • Heck yes! 🙌

    You absolutely don't need to have everything figured out before you come to me. In fact, that's often where I can help most.

    What I do need is a willingness to get clear on what your business is about, who you're talking to and what you want your brand to say.

    If you're still in the "I have an idea but I'm not quite sure what it is yet" stage, that's okay too. We can have a chat about where you're at and work out what would be most useful for you right now.

  • I generally don't offer standalone logo design.

    A logo is only one little piece of your brand, and I reckon you get way more value from creating an identity that works as a whole.

    That said, if you've already got a strong brand and genuinely just need a new logo, shoot me an email and let's have a convo. 💌

  • 100%!

    Yes, I love colour. 🌈 But my job isn't to make every brand look like mine.

    I love getting inside your business and figuring out what your brand needs to look and feel like.

    Some of my favourite projects are the ones that look completely different from each other.

    So whether you're all about colour, super minimal, earthy, bold, quirky or somewhere in between – I'm here for it.

GRAPHICS & DESIGN ✏️

  • Think of custom graphics as the little visual ingredients that make your brand instantly recognisable.

    They might be illustrations, shapes, patterns, icons, textures, decorative elements or those little moments of visual personality that make your brand feel like yours.

    They're fab for websites, packaging, social media, presentations, print and marketing materials – and they're often what takes a brand from "nice" to "ohhh, that's definitely them." 👀

  • Yep!

    Where appropriate, I'll supply your graphic elements in easy-to-use formats so you can use them yourself.

    And I'll show you how to use them too, so you're not left staring at a folder full of files thinking, "Umm... now what?" 😂

WEBSITES 💻

  • My main go-to for service-based businesses is Squarespace, for fully custom-developed sites I use Showit and I also work with Shopify for ecommerce websites.

    The right platform depends on what your business actually needs – not whatever platform is currently having its moment on Instagram. 😉

    I'll help you choose the option that makes sense for your content, functionality, budget and how you want to manage the site once we're done.

  • Absolutely!

    I love working on branding and websites together because we can create one really cohesive experience, but it's definitely not a requirement.

    If you've already got branding you love and have the necessary brand assets, copy and imagery ready to go, I'd be happy to chat about designing your website.

  • Yep – and honestly, this is one of my favourite bits. 🙌

    Your website shouldn't just be a pretty collection of pages. It needs to actually do something.

    I'll help you think through your content, page structure, hierarchy and customer journey so visitors can quickly understand what you do, why you're the right person for them and what they should do next.

    I'll work with your existing copy and content, or we can identify where you might need a professional copywriter to jump in.

  • Yep! 📱

    Your website will be designed and tested to work across desktop and mobile devices.

    Because let's be honest – a huge chunk of your audience is probably checking you out from their phone while sitting on the couch.

  • Yep – SEO is considered throughout the website design process.

    I'll set up the foundational SEO bits included in your package, such as page titles, headings, meta descriptions, image alt text and other on-page basics.

    But I want to be upfront about this one: good website SEO doesn't guarantee you'll magically appear at number one on Google. ✨

    SEO is an ongoing beast involving content, technical factors, competition, authority and plenty of things outside the scope of a website design project.

    If your business needs a more comprehensive SEO strategy, I'll recommend bringing in an SEO specialist.

  • The more prepared you are, the smoother your website project will be.

    You'll generally need:

    • Your website copy ✍️

    • Professional or high-quality imagery 📸

    • Your existing brand assets

    • Your products, services or other important information

    • Your website goals and any must-have functionality

    • Access to your existing website, domain or platform where needed

    Don't stress if you don't have every single thing ready when you first enquire. We'll go through what you need before we kick things off.

  • Most website projects take around 4–8 weeks, but it depends on the size and complexity of your site, how quickly content and feedback are provided, and my availability.

    If you've got a particular launch date in mind, tell me about it when you enquire.

    I'll always be honest about whether I think we can realistically make it happen.

  • Absolutely! 🙌

    I don't want to hand you the keys to your shiny new website and leave you standing outside wondering what the heck to do with them.

    At the end of your project, you'll get a video walkthrough showing you how to make the common updates you'll need to make yourself.

    And if you get stuck later, that's what my Studio Days are for. 😉

  • Yep!

    You can book me for a Studio Day when you need a little extra design or website brainpower.

    You can use your time for things like website updates, new pages, product uploads, launches, graphics, packaging, Canva templates, tweaks to your existing brand – basically whatever design jobs have been hanging around on your to-do list.

    It's a great option when you don't need a whole new project, but you'd love to have me in your corner for a day. 💻✨

WORKING TOGETHER 🤝

  • Every project is a little different, but generally it goes something like this:

    1. We chat 💬
    You tell me what you're working on, what's not working and what you want to achieve.

    2. We get clear 🔎
    We work through the strategy, direction and scope of the project.

    3. I get creative ✨
    This is where the magic happens. I disappear into my design cave and start bringing the ideas to life.

    4. We refine 👌
    You'll have dedicated opportunities to review the work, give feedback and get everything feeling just right.

    5. You get the goodies 🎁
    Once everything is approved and paid for, I'll package up your final files and hand everything over.

    Easy peasy.

  • Your proposal will outline exactly how many rounds of revisions are included in your project.

    I prefer to work collaboratively rather than limiting you to endless tiny tweaks. You'll have dedicated opportunities to review the work, give considered feedback and make refinements.

    If your project needs substantially more work than originally agreed, I'll always have a convo with you about the additional cost before continuing.

  • No dramas.

    If it's something small, send me an email and we'll work out the best way to tackle it.

    If it's a larger piece of work, you can book a Studio Day or a new project, depending on what you need.

  • Absolutely! 🌏

    Most of my projects are completed remotely, so you don't need to be local to work with me.

    We can chat over Zoom, email, video and whatever other digital magic keeps us connected.

    Perth is home, but I'm very happy to collaborate with businesses anywhere in Australia and beyond.

  • This one matters to me. ❤️

    I want to work with people who value good design, trust the process and are excited to collaborate.

    You don't need to have everything figured out, and you definitely don't need to know all the design lingo.

    You just need to be open to the process and willing to bring your expertise about your business to the table.

    And if I don't think I'm the right person for what you need, I'll tell you. I'd much rather point you in the right direction than take on a project that isn't the right fit.

INVESTMENT & BOOKING 💰

  • Every project is different, so you'll find my current packages and starting prices on my Services page.

    For larger or more customised projects, I'll put together a tailored proposal based on exactly what you need.

    I don't believe in making you jump through hoops just to find out whether we're in the same ballpark, so if you've got a budget in mind, feel free to tell me when you enquire.

  • Yep! 💸

    Payment terms vary depending on the project, and your proposal will outline exactly when payments are due.

    If you need a payment plan that looks a little different, just ask. I'm always happy to have a convo about what might work.

  • This depends on my current availability.

    I deliberately keep the number of projects I take on limited so I can give each client the time and creative energy they deserve.

    When you enquire, I'll let you know my next available start date.

    If you've got a particular deadline, tell me upfront. I'll always be honest about whether I can make it work.

  • Sometimes! ⚡

    If you've got a tight deadline, tell me about it when you enquire and I'll see what I can do.

    Rush projects may attract an additional fee depending on the timeframe and what needs to move around to make it happen.

  • The easiest way is to fill out my enquiry form or send me an email.

    📧 hello@crystaloliver.com.au

    Tell me a little about your business, what you're looking for and where you're at in the process.

    The more you can tell me, the better I can work out whether I might be the right person to help.

STILL HAVE A QUESTION? 👋

If you've made it this far and your question still isn't here, come say hello!

There are no silly questions – and I'd much rather you ask than sit there wondering.

Let's make something AMAZING together ✨

GET IN TOUCH